The Credit Card That Rewards Its Cardmembers For Physical Activity


As the nights are drawing in and the days carry that distinct autumnal chill in the air it’s tempting to spend more time on the sofa and less time outdoors exercising. However, there are still lots of reasons that Brits are choosing to spend their time staying active. From mental health to physical fitness, research conducted by the Vitality American Express® Credit Card is showing that we are more motivated than ever to maintain our upcoming health and fitness goals, in fact Brits are planning to spend £795 to help keep motivated on health and fitness for the rest of 2024. The average UK adult will spend £17.50 a month on gym memberships, £15.30 on sportswear and £9.70 on fitness apps and subscriptions to stay on top of their fitness goals by the end of December.  And there is an even bigger incentive to stay active these days – if you become a Vitality American Express® Credit Cardmember you could earn cashback for your exercising. What’s not to love!

The Vitality American Express® Credit Card offers a smart and rewarding way to manage your everyday spending whilst also unlocking exclusive benefits that not only enhance your lifestyle but will increase your well-being as well. Whether you’re a health-conscious gym bunny or a nature-lover who enjoys daily walks in the countryside, this Card rewards you for taking care of your physical health through booster cashback, all whilst staying committed to a healthier lifestyle.

How Does the Vitality American Express® Credit Card Work?

The Vitality American Express® Credit Card is a unique credit card that combines the benefits of cashback rewards with the Vitality Programme. It’s designed to encourage healthier living by rewarding Cardmembers for staying active. 

Earn Cashback on Purchases

At its core, the Vitality American Express® Credit Card functions like a typical cashback credit card, allowing you to earn 0.5% cashback on your everyday spending. 

However, the unique feature of the Vitality American Express® Credit Card is how it integrates with your Vitality membership. You earn additional cashback which isn’t only based on your spending, but also based on how healthy and active you are. Here’s how it works: If you have a qualifying Vitality health insurance or life insurance plan, or both, you can your Vitality activity points – earned from exercising – can result in booster cashback.  Over half of UK adults say they would be motivated to exercise more if they earned cashback whilst they exercised*. A Vitality American Express® Cardmembers can do just that and earn up to £10, or £20 if they have two qualifying Vitality plans, cashback every month, on top of the 0.5% cashback they already earn.

No Annual Fee

Unlike many cashback cards, the Vitality American Express® Credit Card comes with no annual fee, making it a cost-effective option for those looking to maximise rewards without additional yearly charges. 

How Much Cashback Could You Earn? Find Out Here…

Understanding what your spending and cashback earnings could look like cab be easily done through the Vitality Cashback Calculator, a simple online tool that allows you to input your spending habits and fitness activity to see how much cashback you could potentially earn. 

Why not try out the Vitality American Express Cashback Calculator to find out how much cashback you could earn from your day-to-day exercise habits. Or search ‘Vitality American Express’ to discover where your points could take you if you are a Vitality member and apply for a Vitality American® Express Credit Card.

 The Vitality American Express Credit Card has a representative 30.7% APR variable. 18+ Terms Apply. Representative 30.7% APR variable. Based on no annual Card fee, assumed credit limit of £1,200 and a purchase rate of 30.7% variable.  

*Research was conducted by Opinium. Sample was of 2,000 UK adults (18+). Results were weighted to be nationally representative. Fieldwork took place 06-10 September 2024.

Paid Partnership with American Express





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